(From Oklahoma Sports & Fitness, May/June 2017 Issue)

SmartBody Set to End “One Size Fits All” Approach to Health and Fitness

Those wishing to begin a new health and fitness journey face a difficult test of motivation and direction.  Your peers tell you one thing.  A friend or colleague had success with another approach. You read about another approach in a magazine or see it on television. If you have a personal trainer, chances are you are getting yet another version.  The problem with all these approaches?  It’s simply that your approach to your health, your fitness, your cooking methods, your stress levels and workload are not considered.  The typical approach takes nothing into account related to you personally – what makes you unique among the 7.4 billion people on the planet.  The “one size fits all” approach just does not suffice.  The lucky few may actually stumble onto a program that works for them, short-term and long-term, but actually that would be just a stroke of luck.

Wouldn’t it be great to look into our own genetic code, have a certain subset of genes analyzed, run through algorithms written by leading geneticists and then put into a report form – an actionable report form – allowing an individual to understand their uniqueness? As well as determining whether a person is particularly sensitive and prone to putting on weight after eating certain food groups, DNA markers can pinpoint if a person is more predisposed to training for endurance (such as cycling or running) or power (including weight lifting, high intensity resistance training and sprinting). Even details like the number of reps per exercise and recovery times are said to be lurking in our DNA. Trainers could use this data to tailor efficient workouts and diets to help their clients maximize their health.

The study of genetics has been around for quite some time.  Most of us know it, or refer to it, in generalizations.  Paternity testing is genetic testing to determine parents.  The television show CSI brought to light how genetic testing can be used in criminal forensics to identity a litany of things.  More recently, 23andMe.com, with its large reach from a TV commercial campaign, showed the general public that spitting in a vial can provide us with some scientific information. Then, Ancestry.com formed their AncestryDNA division with more of the same info.  On a larger scale, National Geographic is doing a massive genome study over time using a lab called Helix and tracing roots all the way back to the beginnings of mankind. These things are fascinating, as evidenced by the millions of test kits sold, but we don’t call them actionable since you really can’t do anything about it.

THE SCIENCE

The human genome is the complete set of nucleic acid sequence for humans, encoded as DNA within the 23 chromosome pairs in cell nuclei and in a small DNA molecule found within individual mitochondria.  DNA (deoxyribonucleic acid) is a type of macromolecule known as a nucleic acid. It is shaped like a twisted double helix and is composed of long strands of alternating sugars and phosphate groups, along with nitrogenous bases (adenine, thymine, guanine and cytosine). There are an estimated 19,000-20,000 human protein-coding genes.  The estimate of the number of human genes has been repeatedly revised down from initial predictions of 100,000 or more as genome sequence quality and gene finding methods have improved. This number could continue to drop further.

Often, the labs SmartBody has chosen to partner with will quote the number of genes tested in their respective test protocols.  On a very simplistic level, the concept of “more is better” is true.  When you can gather more information, it stands to reason that more can be discovered about one’s self.

One very interesting facet of genetic study is that we are all approximately 99.5% the same.  It is in the 0.5% where the mutations are found, thereby making us all unique.  Single nucleotide polymorphisms, frequently called SNPs (pronounced “snips”), are the most common type of genetic variation among people. Each SNP represents a difference in a single DNA building block, called a nucleotide. For example, a SNP may replace the nucleotide cytosine (C) with the nucleotide thymine (T) in a certain stretch of DNA.

SNPs occur normally throughout a person’s DNA. They occur once in every 300 nucleotides on average, which means there are roughly 10 million SNPs in the human genome. Most commonly, these variations are found in the DNA between genes. They can act as biological markers, helping scientists locate genes that are associated with disease. When SNPs occur within a gene or in a regulatory region near a gene, they may play a more direct role in disease by affecting the gene’s function.

As science continues to evolve and improve in the study of genetics, more genes will be identified or reduced, more will be fully understood, and SNPs will be further embellished as to what a particular mutation has a propensity to predict for an individual.

CORPORATE WELLNESS

That brings us to even larger groups of people, those employed by corporations, law firms, government municipalities and the like.  These individuals are typically told what they must take and adhere to in their healthcare and insurance topics within the framework of their organization.  The SmartBody approach to Corporate Wellness has been simplistic yet powerful. We begin with the statistics:

• 74% of all healthcare claims are due to an individual’s lifestyle.

• 80% of all diabetes and cardiovascular cases are preventable.

• Workplace absenteeism related to nutrition and obesity accounts for over $8.65 BILLION annually in lost productivity.

“Implementing a personalized wellness plan with genetic testing has been proven to reduce average healthcare costs by $122 per participant per month, deliver sustained employee engagement and result in a positive clinical outcome for 76% of participants.” (Source: Pathway Genomics, 2014 source: Harvard University paper, 2010)

SmartBody simply “rides along” with the existing program(s) alluded to above, while offering the litany of lab services and test kits to each employee, on a cash basis. Payroll deductions can then be offered to make the acquisition of this quality information less expensive or invasive to the budget. Then, with like-minded results in groups of employees, such as the propensity for endurance exercise best being realized by cycling or swimming, SmartBody will intervene and form clubs inside the corporate setting that would encourage this activity.

It’s a public relations bonanza. Of course, the company wants a healthier group of staff, and the numbers over the years show that the company can and will save money in this approach.

MODERN HEALTH CARE

No matter what your political view or place in life, chances are you are frustrated with medicine, healthcare, insurance and all the combinations and permutations within.  Primary care, gatekeepers, co-pays, deductibles, caps, categories, pre-approvals, networks…it makes one’s head spin. Layer in individual policies versus group policies, pre-existing conditions, The Affordable Care Act and whatever comes next —  it’s a mess.

Furthermore, the following scenario is far too common: a typical patient waits three weeks to get an appointment at a medical facility, shows up on time only to wait for another hour and is seen for only three minutes when they finally get into the exam room (often by an underling or a person other than the one they originally sought).

THE SMARTBODY BUSINESS MODEL

All of these elements went into the crafting of SmartBody’s formation and business model.  Using the power of genetic science, it is now possible to determine an individual’s response to a selection of key genetic markers associated with health, fitness, nutrition and sporting performance.  It is also possible to market in such a way that individuals or companies can acquire these many tests without a doctor visit.  It is further possible to do these tests in the comfort of your own living room or office setting, negating a trip to the doctor to launch the program, and negating a trip to a blood draw facility to give a vial or two, and eliminating yet another trip to the doctor again as follow-up to understand what the tests are telling us.

This is where SmartBody comes in to play.  SmartBody is aggregating the numerous types of genetic DNA testing, heavily marketing their assembly of test kits and results that are possible, and focusing on one very important facet of the experience – do it yourself. The SmartBody business model then goes on to offer all the elements described above, but at the end of the process instead of the beginning or concurrent.

Want some medical advice on what the report is telling you? 

We have doctors ready for such discussions

Want some medical advice on a pre-existing condition or affliction you have? Do you wonder how that might contraindicate with the DNA results? 

We have doctors ready for such discussions

Want to take the report and make it actionable by understanding the diet and cooking methods? 

We have nutritional specialists ready to discuss these things with you

Want to take the report and begin a new exercises regimen, or start yoga, or step it up and move from half marathons to an ultra event? 

We have trainers and experts in the field to talk to you about such things.

All these ‘conversations’ come with an associated cost, of course, but one does not have to incur any of these costs to take the test.  It’s a far more user-friendly approach, putting the patient/client/customer in much more control of how they wish to be viewed and treated (thereby paying only for things they deem essential).

In addition, it’s all cash-based. No insurance providers in or out of network.  No co-pays.  No report hoarding – they are immediately sent from the respective lab directly to you.  It is your chemistry, you have a right to obtain the findings immediately — and at that stage, SmartBody urges you to make the findings actionable in your life.

SMARTBODY TEST PANELS

Presently SmartBody can test for outcomes and an individual’s propensities in the following areas:

• Diet

• Fitness

• Stress

• Supplementation

• Male hormone panels

• Female hormone panels

• Breast cancer markers

• Colon cancer markers

• Migraine panels

• Abdominal pain panels

• Allergies

• Ancestry

• Pharmacogenomics (pain, general, mental)

On a daily basis, SmartBody seeks new labs, new tests, and new outcomes that can help a large group of people on a personalized, individual basis.  The covenants of the business will always be:

• Sales direct to end-user consumers without a physician visit being necessary

• High perceived value and a value-added proposition

• Do-it-yourself testing (cheek swab, saliva vial, urine, blood spot) kits

• Do-it-yourself in the privacy of your own home

• Reports provided directly to you

• World-class medical and fitness advice available to you after the test

• World-class supplements available to you after the test

(Click here to see in May/June 2017 Issue of Oklahoma Sports & Fitness)


www.SmartBodyDNA.com   |   tw@SmartBodyDNA.com

office (918) 340-5369   |   cell (918) 884-5401

9524 E 81st St. Suite B-1536   |   Tulsa, OK  74133

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